PPC Black Box Start for $47

A finished Google Search campaign, without building one.

Give it the landing page and the keyword you are bidding on. It works out who you are up against, builds two separate ad sets, writes every line to Google’s limits, builds the keyword and negative lists, and hands back a Google Search campaign ready to review and put live.

One ad set is built from what is already on the landing page. The other is built from the gaps and angles it finds off the page in the live search results.

Your judgement, none of the typing.

Start for $47 a month See a finished campaign

The campaign further down was built from kirkgateheating.co.uk and the keyword boiler repair leeds. Nobody wrote a word of it.

Built around the PPC for SEO method

Black Box follows Derek Booth’s PPC for SEO training and campaign process. It follows Google’s technical requirements, including its formats and character limits, but it does not follow Google’s default recommendation to provide a large collection of interchangeable assets and let Google decide how to combine them.

That is why the campaign below uses three pinned headlines and a separate branded headline. Every line has a specific job and every position is controlled.

Black Box also builds two different ad sets. One is based on the offer and language already on the landing page. The other is based on the gaps, claims and angles it finds in the live search results.

You do not need to have taken the training to use Black Box. The structure may simply look different from a standard Google setup because it is built according to Derek’s method.

What you actually get

Black Box starts with Google Search campaigns. The same process will be expanded across the remaining Google Ads campaign types as they are added to the platform.

A Google Search ad is not one piece of writing. It is a set of short fragments that Google assembles, each with a hard character limit. Here is a finished ad from the tool, and underneath it, every fragment it was built from.

How it looks in Google

Ad kirkgateheating.co.uk/boiler-repair

Emergency Boiler Repair - Gas Safe Engineers, 24/7 - Fixed Today

Gas Safe Engineers Across Leeds. No Call Out Charge & A Fixed Price Before We Start. Boiler Repaired Today Or You Pay Nothing.

Pin 1
Locks that line to that position, instead of letting Google shuffle it.
Brand
A line carrying the business name. Always included, so competitors find it harder to outrank you on your own name.
23/30
Characters used against the limit Google allows. Counted from the text on this page, so it moves if the copy does.

The fragments it was assembled from

  1. Headline 1 Emergency Boiler Repair Pin 1
  2. Headline 2 Gas Safe Engineers, 24/7 Pin 2
  3. Headline 3 Fixed Today Or You Pay Nothing Pin 3
  4. Brand headline Kirkgate Heating, Leeds Brand
  5. Description 1 Gas Safe Engineers Across Leeds. No Call Out Charge & A Fixed Price Before We Start. Pin 1
  6. Description 2 Boiler Repaired Today Or You Pay Nothing. Same Day Slots Across LS1 To LS29. Pin 2
  7. Brand description Kirkgate Heating Has Repaired Boilers Across Leeds Since 1998. Gas Safe Registered. Brand
  8. Display path boiler-repair

What runs before a word is written

Thirteen separate jobs run against your page and the live search results before any ad copy exists. Three of them report back to you in the results, marked below. The other ten feed the writing and stay out of your way. This is Derek Booth’s process, in his order, run the same way every time.

  1. 1Sitelink Builder
  2. 2Competitor Insights
  3. 3Expanded Negative Keywords
  4. 4Landing Page SEO Scanner
  5. 5RSA Asset Stress Test
  6. 6Quality Score Improver
  7. 7CTR Prediction
  8. 8Conversion Prediction
  9. 9SERP Gap Finder
  10. 10SERP Copy Angle Extractor
  11. 11Multi Landing Page Split Test
  12. 12Bulk Generator
  13. 13CSV Export

Reports back to you

The roadmap

PPC Black Box builds Google Search campaigns today. The next stages expand the campaign types it can build, connect the same method to accounts already running and use landing page behaviour to improve both the campaign and the page.

  1. Available now

    Build a Google Search campaign from scratch

    The part that works today. One page and one keyword produce a complete Google Search campaign as a file you import through Google Ads Editor yourself, so nothing touches your account until you decide it should.

  2. In development

    Build more campaign types from scratch

    Search is the first campaign type. The same build process will be expanded across the remaining Google Ads campaign types, with each one added as it is ready.

  3. In development

    Connect and audit an account you already run

    Connect a Google Ads account and let the same method read what is already running: a month, six months and a year of performance. It returns the changes worth making, exported the same way the campaigns are.

  4. Planned

    Feed the landing page back in

    Record what visitors actually do once they land, then use it to shape both who the ads target and what the page says, so a page change and a campaign change go out together.

Start building real campaigns

PPC Black Box is live for $47 per month. Complete checkout and your access is created automatically, so you can start building campaigns without waiting for a code.

Start for $47 a month

Questions before you start? Email hello@skddataanalytics.com.